Nescafe 3in1 is for people who find making instant coffee too hard. That’s because it has coffee, sugar and milk all in one. This campaign, aimed at uni students moving out of home for the first time, covers everything from live gigs to sampling, digital, TV, press, street posters, promotional material and more to show how 3in1 is “Too Easy”.
Part of the Nescafé 3in1 'Too Easy' campaign, these cheat sheet T-shirts were handed out during sampling at uni's. They contain handy cheat sheet info printed upside down for the wearer to read.